Archive for September, 2013

Forget subtle!  This is digital marketing.  When is the last time a subtle headline caught your attention in the newspaper? The same can be said for the subject line of your email.  It needs to scream “Read Me! I’m important!”  Email subject lines must be significant for the intended reader. Here are 6 ways you […]
Integrating Social Media into your marketing plan can be a bit intimidating.  You’re going to make mistakes.  That’s what makes you human.  Social Media is about being human and not a robot. So don’t think you’re going to be perfect.  However, if you can avoid one of these big mistakes then you’ll be ahead of […]
Facebook needs to be a part of your marketing.  It now has well over 1 billion users. For the sake of this article we’re going to assume you’re already on board with FB and have set up a fan page for your business. What does it all mean though? There are fans, likes, posts –how […]
Email is still the highest return on investment for your internet marketing dollar.  But you can sabotage your efforts right out of the gate by not paying attention to some really basic design principles.  In this post I’m not going to touch on any copywriting concepts.  A simple search will dig up hundreds of posts […]