This is fascinating.  Sometimes in the tech. world we can get caught up in the technology and forget about the human aspect of what we’re doing.  After all our main goal is to get a reaction from a human.  This reaction can be a sale, a reservation, a signup etc, but it’s just a reaction. […]
Written by: James Christensen   SoLoMo – Should I care? Is it better than SoCo and Lime? Written by: James Christensen The internet loves to come up with catchy little abbreviations and buzzwords. One of the latest to make the rounds is the term SoLoMo. Don’t be put off by the term. It simply means, […]
Social Media is great right?  Most of us spread the love of this exciting channel on a daily basis.  You’re putting your message out there, talking to your customers etc.  But are you monitoring your campaigns?  It’s not as fun as posting cat photos, but it is a crucial part of any Social Media plan […]
There are many very good agencies to choose from when selecting an SEO firm.  Unfortunately there are many to avoid as well.  We will try and outline some very definite signs the agency you’re speaking too might be worth avoiding.   1. We will guarantee to get you on the first page of Google. This […]
We’re big fans of the legendary Peter Drucker here at Click Magnet.  One of his famous phrases that gets re-quoted often around the office is, “You can’t manage it if you can’t measure it.”  While originally this was applied to his seminal work in management we can easily see how it applies today in the […]
Email marketing is still the most cost effective way to reach your customers and leads on a regular basis.  The following is a list of considerations you should take into account when planning your next email campaign.       1.     Make sure your font size is readable. Remember over half of your […]
Welcome to our world – The Welcome Email. If someone has just signed up to your mailing list thank them.  You might also want to let them know what they can expect to receive in the way of future emails. Will you be sending out messages twice a week?  Once a week?  Above all thank […]
  Will Google’s Hummingbird Update Suck the Nectar from your Website? First things first, you really shouldn’t have anything to worry about if you’ve followed the best practices we’ve talked about over the last couple of years.  So just relax.  We’ll get into the details here in a bit. One of the reasons we tell […]
  Most of us realize that online video is an extremely important part of your online mix.  So if you’re going to promote your business on YouTube you should learn to do it the correct way.  The following is a bit of advice or best practices when using YouTube.  First things first – Why are […]
Forget subtle!  This is digital marketing.  When is the last time a subtle headline caught your attention in the newspaper? The same can be said for the subject line of your email.  It needs to scream “Read Me! I’m important!”  Email subject lines must be significant for the intended reader. Here are 6 ways you […]