Integrating Social Media into your marketing plan can be a bit intimidating.  You’re going to make mistakes.  That’s what makes you human.  Social Media is about being human and not a robot. So don’t think you’re going to be perfect.  However, if you can avoid one of these big mistakes then you’ll be ahead of […]
Facebook needs to be a part of your marketing.  It now has well over 1 billion users. For the sake of this article we’re going to assume you’re already on board with FB and have set up a fan page for your business. What does it all mean though? There are fans, likes, posts –how […]
Email is still the highest return on investment for your internet marketing dollar.  But you can sabotage your efforts right out of the gate by not paying attention to some really basic design principles.  In this post I’m not going to touch on any copywriting concepts.  A simple search will dig up hundreds of posts […]
The SEO game is challenging. It is an industry that changes so quickly that if your agency isn’t on top of their game they may actually be hurting your growth rather than enhancing it. Take for instance the items I’ve listed below. A year or more ago some of these things may have brought you […]
If you’re not intimately familiar with the marketing world you may find yourself slightly confused between the terms advertising and marketing. These are two very distinctive things, different and apart from each other. While both techniques are used hand in hand to increase your sales or business, they are not the same thing. If you’re […]
Ways To Improve Sales Through Your Website Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors. The first […]
Facebook and other Social Media platforms are not just about interaction with your customers. Not to imply that interaction isn’t important; it most definitely is crucial. However, Social Media has evolved into driving sales and establishing successful PR campaigns for many forward thinking businesses. It’s pervasive.Unless you’re living in a rural village in a third […]
If the current trend continues, very few businesses can afford not to have a mobile presence. The growth of smart phones continues to explode. (Case in point my 65 year old father just bought a brand new IPHONE 4S – guess who gets to help him with tech support?) So should you pay a developer […]
One of the biggest issues is that comparing the two isn’t really apples to apples or perhaps I should say oranges to oranges to avoid an Apple lawsuit. PPC is advertising, SEO is marketing. PPC = Advertising PPC is paid advertising from Google Adwords, Yahoo, and or other ad networks. Your ads get displayed either […]
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I know, it’s not what you wanted to hear, but the internet is a wild and crazy place. It is a highly competitive space where only the strong will survive when it comes to SEO and search engine marketing. I suppose that’s why Google would name it’s the updates to their algorithm after animals. Although […]