It all comes down to numbers. There are 327 million mobile phone users in the U.S. (CTIA) and 90% have handsets that can access the Internet (comScore, Gartner). Your customers might not be able to find your business; those that do may waste time trying to get to the information or services they need. That […]
The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having […]
Oh lovely, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or perhaps you didn’t, because you are now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. What is Instagram? Instagram is a photograph sharing application that lets users […]
How sweet it is to have more traffic for your site without Now it’s spending a single cent. Plenty of sites have articles that offer tips and guidelines in how to generate traffic using only free methods; because it is feasible. You don’t need to spend a single cent, it may take time however. I […]
We are often asked how clients can put a revenue number on their social media efforts. In other words, people want to know, “is this social media thing really making me money?” Our answer is always a resounding “Yes!” For many clients a simple log of “check-ins” will show you the buying power of your […]
You may have noticed in the last few months a lot of buzz surrounding the latest social network to catch fire. Their numbers aren’t quite near the Facebook goliath, but they’re growing at astounding rate. What does this mean for your business? I’m so glad you asked. How are people using this site? Interestingly enough […]
Are Billboards the best use of your advertising dollars? Most mornings I try and grab a cup of coffee at a local café. It’s not that their coffee is so tasty, but it’s a good excuse to drive around a bit. Lately I’ve been seeing a series of Billboards purchased by a local company. I’ll […]
some startling statistics regarding online local search. 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group) Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products […]
A mailing list is the lifeblood of your online business. In fact, you do not need to offer such a “heavyweight” download as a full-feature program like iTunes. You can attract prospects equally well with some quality freebies such as a simple document, a free wallpaper, and so on. The important thing is that your download […]
Imagine that you are at a gathering with everybody you’ve ever met, from your niece to your high school guidance counselor. Now imagine that you’ve got a bullhorn in to which you can broadcast every thought you have the second it jumps into your brain. (And so can everyone else.) That’s pretty much the world […]