A mailing list is the lifeblood of your online business. In fact, you do not need to offer such a “heavyweight” download as a full-feature program like iTunes. You can attract prospects equally well with some quality freebies such as a simple document, a free wallpaper, and so on. The important thing is that your download offers value for the prospect to be willing to give away his/her own email address to get it.

You can actually build up a targeted list of prospects that have an interest in your products by offering a relevant download on your web-site. For example, let’s take a glance at an excellent example — apple.com. When you download the free iTunes and Quicktime program from their site, they will ask you to fill in an optional name and electronic mail form so that they can send you offers on songs that you can purchase by — guess where — iTunes!

To start with, you must place your download form prominently on your web-site. Preferably, dedicate a page to it and link to that page from every other page of your web-site. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get a quantity of them converted to prospects!

However, slapping together a simple download and putting a link on your web-site won’t attract qualified prospects. You must do some home-work in order for your lead-generating mechanism to work well.

Also, you need to put in work to promote your download. Describe and elaborate on the values of the download, and why your visitors ought to download it. You might think why would someone pass on a freebie, but most of your visitors are lazy. It is important to show your visitors why they ought to download your freebie.