All posts in Email Marketing

This is fascinating.  Sometimes in the tech. world we can get caught up in the technology and forget about the human aspect of what we’re doing.  After all our main goal is to get a reaction from a human.  This reaction can be a sale, a reservation, a signup etc, but it’s just a reaction. […]
Email marketing is still the most cost effective way to reach your customers and leads on a regular basis.  The following is a list of considerations you should take into account when planning your next email campaign.       1.     Make sure your font size is readable. Remember over half of your […]
Welcome to our world – The Welcome Email. If someone has just signed up to your mailing list thank them.  You might also want to let them know what they can expect to receive in the way of future emails. Will you be sending out messages twice a week?  Once a week?  Above all thank […]
Forget subtle!  This is digital marketing.  When is the last time a subtle headline caught your attention in the newspaper? The same can be said for the subject line of your email.  It needs to scream “Read Me! I’m important!”  Email subject lines must be significant for the intended reader. Here are 6 ways you […]
Email is still the highest return on investment for your internet marketing dollar.  But you can sabotage your efforts right out of the gate by not paying attention to some really basic design principles.  In this post I’m not going to touch on any copywriting concepts.  A simple search will dig up hundreds of posts […]
The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having […]