Email Marketing Services
72% of people surveyed rated the return on investment (ROI) for their email marketing campaigns to be good to excellent. The Direct Marketing Association predicted an ROI of $42.08 for every dollar spent on email marketing in 2010. If you’re not currently using email marketing as a component of your marketing strategy, you’re missing out on an opportunity to build loyalty, trust and quality relationships with your customers.
Click Magnet will help devise a strategy that will promote your business using the power of email marketing.
Our email advertising services include the following options:
Template Design
- Email Template Design
- We'll design an email template for your business that will be user friendly, easy to read and an extension of your image.
Email Development
- Rich HTML Email Coding
- Our developers will create your template using standards-compliant (X)HTML that will be rendered consistently on all major email clients.
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Email Signup Form Assistance
- To help grow your list, we will set up an email sign-up form, email sign-up web page, and/or Facebook signup page.
Campaign Production
- Professional Email Copywriting Services
- We’re all strapped for time. Do you really have enough extra hours to spend writing writing content? Provide us with the necessary information for each campaign and we can create the content you need engage your customers.
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Production & Mailing
- We will produce and email your campaign, choosing the best layout for the information you’ve supplied. We will setup each link in the email to be fully tracked to monitor the effectiveness of your campaign. Lastly we will also create a text only version of your email for those customers with limited viewing capabilities.
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Auto-responder Setup
- Click Magnet will set up a custom auto-responder to help with new email signups; immediately start the conversation with your customer or new sales lead.
Campaign Analysis
- Reporting
- Click Magnet can provide you with a detailed report on a regular basis so you can monitor open rates, clicks, unsubscribes and more!
Email Optimization
- Email Audit
- We will provide you with a comprehensive report detailing our recommendations for campaign improvement. Click Magnet will also help you through all the challenging aspects of email marketing such as template coding, user experience, strategy, metrics, reporting and the most current SPAM laws.
- List Hygiene
- We will clean your list of addresses that tend not to respond to your emails or have asked to be removed from your list. We will remove email addresses that are likely fake; including misspelled domains or other non-valid formats.
- Email Split Testing
- Testing is absolutely crucial to increasing your conversion rate. Many companies sadly do not test their email effectiveness. Click Magnet will test at least two versions of your email to small groups of your customers before you deploy to everyone on your list. This way we are able to establish what format is most effective with your user base.