If someone tells you that you MUST blog, you should just turn and walk away quickly. Blogging may not be right for every person or for every business. It can however be a very powerful way to communicate with your audience and your potential customers. I fear that many folks hesitate simply because of the myths surrounding blogging. If you are convincing yourself that you shouldn’t be blogging, maybe it’s time to start convincing yourself that you should be.
I’m not blogging because:
I’m fairly new to my industry and my concepts aren’t that interesting.Insecurity, it can really be a bummer eh? Well guess what you’re not the only that is feeling that way. You may not have all the answers yet, but you do have a perspective. Blogging is about sharing your perspective and getting feedback from your readers. The more you write, the more feedback you get, and we all grow happily together.
I’m only looking for Tucson customers, so I’m not interested with anything online. New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. You can’t ignore online, regardless of your industry. It is no longer an option.
My customers don’t read blogs. You may be surprised to find out that even the busiest of people spend time online researching their purchasing decisions. Remember that blogs aren’t just about selling to your customers. It’s about forming a connection with your customers that is far more significant than just a buyer/seller relationship. Plus you can’t forget the SEO benefits possible through a consistent blog.
I really don’t think it works. Okay, so you’re not convinced by the statistics. You don’t think it “works”. Well, I would challenge you with this. What is the worst thing that could happen? Blogging can help you with your communication skills. Imagine having put out a post a week on a different area of your business. Now you have 50+ articles on your business!
Is this the right time for you to start a blog? Don’t let fear prevent you from talking to your customers.