You may have noticed in the last few months a lot of buzz surrounding the latest social network to catch fire. Their numbers aren’t quite near the Facebook goliath, but they’re growing at astounding rate. What does this mean for your business? I’m so glad you asked.
How are people using this site? Interestingly enough the site has really shown to be popular with the ladies. So what’s the deal? According to teacher Susan Houston, who uses the site for approximately 90 minutes daily, she uses it to find new design ideas. She pins images that she finds interesting, she has a small group of devoted followers and they remind each other about what is cool and stylish. Another interesting tidbit… Susan says she hardly ever uses Facebook. She’s not looking for a new group of friends; she just wants to share her hip images for her existing friends.
“I love Pinterest because it’s like getting a whole bunch of free magazine subscriptions without adding clutter to the house,” she says. “It’s all organized on my board so I can get to the articles and recipes I’ve pinned quickly and easily.”
Here are some ways to attract the attention of people like Susan, and spread the word about your product or business.
“All of these repins and likes share a common interest, making it simpler to take the conversation to Twitter or Facebook to nurture the relationship,” he says. “Like everything else, be authentic and show your true self. Authenticity is hugely important.”
Spend the time
Like any social network, and perhaps even more with this demographic, Pinterest.com requires an investment in time. All of these repins and likes share a common interest, making it simpler to take the conversation to Twitter or Facebook to nurture the relationship. Like everything else, be authentic and show your true self. Authenticity is hugely important.
Keep it simple
The main appeal of Pinterest is that the site is exceptionally simple to make use of. Everyone has a board, and everyone pins images that are the same size. Hana Abaza, the co-founder and CEO of Wedding Republic , says it is best to imitate Pinterest’s uncluttered aesthetic, so he creates boards that are tidy and elegant looking . Each pinned photograph includes link back to her site (you click one time to see the pin page, and again to see the source site). Abaza says Pinterest dramatically boosted page views. Through her social media efforts he saw a 75 percent increase in traffic, with Pinterest generating most of that.
Connect your physical presence together with your online presence
Becca Bijoch does public relations for the Minneapolis store Creative Kidstuff . Often the physical store will feature online ads and Pinterest promotions. Soon their website will feature Pinterest buttons. So far, the campaign has yielded about 150 additional page views directly from Pinterest and direct sales. Not incredible, but that is only after using the site for about 30 days.
Use other social sites to feed Pinterest
The new child on the block may be getting all of the hype, but existing social networks have an advantage: a huge number of users. Make sure you’re directing your Facebook and Twitter followers to your new Pinterest board.
Promotion over Products
The temptation for any business is to post pins only for products you sell. Users are increasingly savvy however. They can see through the hard sales pitch. Instead concentrate on providing useful information to your followers. If you offer helpful advice and not just your products you’re more likely to start building a relationship.
Follow the big dogs.
It’s still early in the Pinterest game, but there are already heavy hitters emerging on the network. Like any other Social Network when you follow popular figures, they will often follow you back. Find out who is pinning your products and make sure you follow them as well. These are the evangelists for your business!