8 Reasons you should be involved in a Social Media Marketing Campaign
Facebook and other Social Media platforms are not just about interaction with your customers. Not to imply that interaction isn't important; it most definitely is crucial. However, Social Media has evolved into driving sales and establishing successful PR campaigns for many forward thinking businesses. Read more
Mobile Websites vs. Mobile Apps - Which one do you need for your business?
If the current trend continues, very few businesses can afford not to have a mobile presence. The growth of smart phones continues to explode. (Case in point my 65 year old father just bought a brand new IPHONE 4S - guess who gets to help him with tech support?) So should you pay a developer to create a downloadable application for your business, or have a web development company produce an optimized mobile version of your website?
Let's take a look at the differences. While they are both accessed from a mobile device (Phone, Tablet, etc.) there are some significant distinguishing characteristics:
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SEO vs. PPC - Knowing which is right for your website.
One of the biggest issues is that comparing the two isn't really apples to apples or perhaps I should say oranges to oranges to avoid an Apple lawsuit. PPC is advertising, SEO is marketing. Read more
Google unleashes their animals - Panda and Penguin updates
I know, it's not what you wanted to hear, but the internet is a wild and crazy place. It is a highly competitive space where only the strong will survive when it comes to SEO and search engine marketing. I suppose that's why Google would name it's the updates to their algorithm after animals. Although I'm rarely frightened of Pandas or Penguins, you should know how they affect your business. Read more