There are hundreds of manuals about Twitter and how best to make use of it and none of them agree on what is best. Here I am looking only at the way you can use this to improve and leverage your blogging efforts.
What is Twitter?
Let’s start with a definition from Wikipedia. Twitter is a social networking and micro-blogging service that read other users’ updates (known astweets), which are text-based posts of up to 140 characters in length. Twitter is a micro weblog platform. You are limited to 140 characters per post. This forces you to be concise and keep each tweet (Twitter post) to topic.
Twitter can be used for much over that but that is not our topic here. So they have the Wikipedia definition and here is my take on it and what a blogger needs to know and use.
Twitter may even be powerful in keeping in contact with what is new in your marketplace. A quantity of the tools can let you follow any topic basically.
The key to effectively using Twitter is to understand that it is a conversation between people. It is about sharing information. It is not a sales platform although some will disagree with that. I am not saying that you cannot use it to sell but you need to do it the right way. If all you are planning to make use of Twitter as a platform is to send out your links forget it now. Like a weblog you need to supply valuable information and build your reputation as a valuable resource. Do that and when you occasionally recommend something people will have an interest. Send links and only a few will continue to follow you. It works like any type of networking. It is most valuable when you are sorting information about your niche for others. Like a weblog if you find valuable resources from others and let people know about what is valuable to your readers on your weblog or followers on Twitter. like off line networking you don’t go to the local Chamber meeting and introduce your business. You talk to people there and ask about theirs. Have an idea that can help them – share it. Do that and you create relationships that will help your business not because you pitched your business but because you became a valuable resource that others will recommend. Twitter works the same way.