If someone tells you that you MUST blog, you should just turn and walk away quickly. Blogging may not be right for every person or for every business. It can however be a very powerful way to communicate with your audience and your potential customers. I fear that many folks hesitate simply because of the myths surrounding blogging. If you are convincing yourself that you shouldn't be blogging... Read more
Your blog should be an extension of your website.
Remember a visitor's first experience with your company may be through a page on your blog. With that in mind your blog should match your company website both aesthetically and technically (with regards to navigation etc). Maintain your blog as a subdomain of your main site. By blogging on the same domain that hosts your company w... Read more