Internet Search Engine Optimization (SEO) is the method of making an online site or page more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher an online site or a page ranks in the search engines, the larger the chances of that net site being visited by users.
You enter that search term in the search ... Read more
It's no surprise that lots of time-strapped business marketers look to outsource their SEO to trained professionals. A simple Google search for SEO firms will turn up thousands of vendors, offering incredible results for attractively low monthly fees or even a simple one-time purchase.
Search Engine Optimization is routinely cited by marketers as one of the most effective tactic... Read more
In the past some local businesses have resisted online marketing. Some local businesses stood firm insisting that their customers were not online. It's safe to say that simply isn't true anymore. Below are some startling statistics regarding online local search.
- 97% of Internet users in the U.S. gather shopping information online, and of those consumers
- 51% expl... Read more
I know, it's not what you wanted to hear, but the internet is a wild and crazy place. It is a highly competitive space where only the strong will survive when it comes to SEO and search engine marketing. I suppose that's why Google would name it's the updates to their algorithm after animals. Although I'm rarely frightened of Pandas or Penguins, you should know how they affect your business.Read more
One of the biggest issues is that comparing the two isn't really apples to apples or perhaps I should say oranges to oranges to avoid an Apple lawsuit. PPC is advertising, SEO is marketing.
PPC = Advertising
- PPC is paid advertising from Google Adwords, Yahoo, and or other ad networks. Your ads get displayed either in the top two spots on the search results or the... Read more