Internet Search Engine Optimization (SEO) is the method of making an online site or page more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher an online site or a page ranks in the search engines, the larger the chances of that net site being visited by users.
You enter that search term in the search box and you are then introduced with a list of options. Which do you click on? The answer is over likely the first, because they assume that this is the best feasible option because it is placed at the top of the page.
I require you to think about what you expect when you search for something on the net. Let’s say you are looking for Flights to Australia.
As a rule of thumb search engine users will usually click in to the results that appear at the top of the list on the first page and then work their way down. That is why the first page of the search engines is thought about to be the hottest actual estate on the net and why plenty of organizations pay tens of thousands of dollars for net search engine optimization services to get their brand to appear at the top.
If that option does not satisfy then they move on to the next and the next and so on.
Why is Net Search Engine Optimization so Important?
I guess the best way for me to explain this is by mentioning a philosophical quote.
If a tree falls in a forest and no is around to listen to it, does it make a sound?
In this context, the answer is NO, and here is why:
I require you to think about this for a moment. Is there a sound?
This is because the search engines have no inherent way of finding your quality work and more importantly, no way of making it visible to the searching community unless you market this content correctly.
You publish the best article or post in the world, it takes you forever, you are proud of the job that you have done. You publish it on your net site or weblog and there is nothing. Not visitor. You feel destroyed but worse, after all that hard work, still no knows you are there.
The most widely used search engines are Google and Bing and it is widely recommended that you submit your site to these search engines. It is a simple method that ought to take no over a couple of minutes and it is important because if the search engines have no idea you are there then they won’t think about your content for inclusion in the search rankings.
When publishing a new net site, weblog, or any content on the net, you need to let the search engines know. In case you don’t then your tree will fall without a sound.
There’s lots of other actions that you require to take in order to fully optimize your net site for search engine results such as tailoring your content to be specific to the search terms that users are looking for with relation to your product, brand or service and having the correct site layout so that the search engines can crawl and receive a complete picture of your site and content.
Search engine optimization is BIG. In case you plan to get your name on Google then you are required to include SEO in your promotion mix. There are thousands of books and sites out there where you can learn for yourself and naturally you can pay an online search engine optimization company to get your site recognized. Either way it cannot and ought to not be ignored.