Social Media Marketing and SEO
If you’re online, you’ve probably heard about Facebook. For a lot of people the first thing they think about when they hear “Social Media Marketing” is Facebook. Well, Facebook is just one of many tools we use when it comes to our social media strategy. Two key points of Search Engine Optimization meet in Social Media Marketing: the value of original content and the importance of quality links. Popular social media sites offer high ranking profiles, which can be very valuable links to have to promote brand visibility in the search results. With 750 million users on Facebook, and over 175 million on Twitter, social media can elevate your business to the next level. Not only is it a great way to create and promote quality customer interaction and engagement but the it can also help to build your image in new and exciting ways. Interestingly enough a recent study has shown that it is the small business owner that can see the biggest gains from implementing a social media strategy. 48% of small business owners surveyed said they saw improved sales from their direct media efforts.
Are you the victim of a jealous competitor or disgruntled ex-employee? Are their slanderous comments being found on the first page of Google - when searching for your company name? We can push those negative comments further and further down in the search results. While we can’t totally eliminate them, we can make it so very few people will ever see comments.
The things being said about your company can make or break your business.
Online search engines can be a double-edged sword for business owners. Unfortunately it doesn’t matter if the negative comments about your business are completely fabricated.. Your potential customers WILL see them. Let us assume you’re losing just 10% of your potential sales. What does that equal in annual lost revenue? Many people only need to see ONE negative comment about your business to reconsider their choice. Click Magnet’s reputation management services can tame those negative results. We will also will "highlight" the most positive comments, helping your customers see your company in the best possible way.
Social Contests & Promotions
Social Media is an extremely efficient tool to build your brand online. Through contesting and custom designed promotions you can quickly build followers and brand advocates. Our team will develop a specialized program based on your goals.
We offer full support for a wide range of promotions from simple drawings to user generated content promotions (think photo or video contests). Clients have seen increases in followers jump 82% in just one week! Read the full case study below.
Social Media Promotions Case Study for Casino Del Sol
Casino Del Sol (CDS) had a strong social presence for their AVA Amphitheater, however they didn't have any social media profiles set up for their casino and gaming enterprise. In order to prepare for the opening of their new resort on 11/11/11, they needed to put together a Facebook profile for their casino, and populate it with "likes" very quickly. Luckily CDS is known for their innovative marketing team and their willingness to adopt new tactics. Social Media was perfect for what they were looking to accomplish.
Click Magnet began working with CDS and immediately we were able to see growth. The executive team at CDS was extremely happy with the results, but we wanted to finish up the promotion with a grand finale contest. CDS secured a prize package consisting of a night’s stay at their new resort. The two week contest saw great success and after the first week their likes jumped 82% from just 2383 to 4347!
In the next seven days they continued to build excitement and on 11/11/11 CDS had garnered 5,164 fans. What the CDS team set out to do was build anticipation of their new property on Facebook, that goal was realized when the post announcing the resort’s opening achieved 3800 impressions, 78 likes, and 25 comments. By spending time to build their community of highly engaged fans, CDS continues to experience fantastic results with their social media efforts.
Standout Data for CDS 6/2/11-11/11/11
- Averaged +287 fans/week
- 212,198 post views with 3,027 feedback 14% interaction rate
- Collected 3000 customer leads with custom landing pages
- Achieved and estimated 1.3 million impressions on Twitter