Written by:

 

SoLoMo – Should I care? Is it better than SoCo and Lime?

Written by:

The internet loves to come up with catchy little abbreviations and buzzwords. One of the latest to make the rounds is the term SoLoMo. Don’t be put off by the term. It simply means, “Social, Local and Mobile.” But of course we like to make things more difficult in the tech world. So what does this bit of alphabet soup mean to you and me? Consider this, 93% of moms now have access to the internet through their phones and tablets at all times. This is a huge contrast to just 10 years ago when less than 20% of mothers called the internet “important.” 77% of mothers regularly follow a brand on a social channel (Facebook, Pinterest etc.) The SoLoMo parent is connected with their mobile device; they interact on social networks, and of course live locally. Again – What does this mean for you? Well without getting into some TED talk about the philosophical nature of where the internet is going it just means you have to be conscious about where your potential customer gets their information. This really isn’t any different than good marketing. You need to reach your audience using the mediums and platforms they regularly support. Instead of pushing out your messages in a ‘disruptive’ way the savvy marketer understands that their messages are now being pulled as a result of the user’s locations and their social networks. As a marketer what are some of the things you need to watch for? 1. Pick up those social website profiles. There are tons of new sites every day and no one can be active everywhere. You can however make sure you pick up your profile and make sure your information is accurate and up to date. 2. Monitor your business mentions. Whether you’re happy with just Google alerts or subscribe to a service like mention. Net it’s important to monitor what folks are saying about your business or brand. 3. Is your website ready for mobile? It’s not an option anymore. People are using their mobile devices to check on products and businesses. Sadly recently a study was done that found up to 93% of Small Business Websites were not mobile compatible. I’m not talking about the site simply displaying. I’m talking about making the experience pleasurable for your customer. Follow this advice and you’ll be ready for the next set of internet buzzwords that should be introduced any day now!